Hyundai is one of the most popular brands on the market, offering customers quality models, the latest technologies, and affordable pricing. This South Korean company has been making premium cars since 1967, becoming the fourth largest manufacturer in the world. The brand now sells cars in North American, South America, Asia, Europe, Africa, and Australia. Read on for an overview of some of the key points in the history of the Hyundai auto brand!
The Hyundai Engineering and Construction Company was initially formed in 1947, developing and designing buildings, heavy machinery, and more. By 1967, the Hyundai Motor Company was officially formed, releasing the Cortina model in cooperation with Ford. Relying largely on British and American designers, the brand quickly became popular in Asia, South, and Central America.
In 1986, the Hyundai Excel was introduced to the US and went on to be named Best Product #10 by Fortune magazine. The Sonata, one of Hyundai’s most popular models and still a major force in the automobile market, was first produced in 1988. In the late 1990s, the brand had a major overhaul and was voted one of the best models in Initial Quality by JD Power and Associates. Since the early 2000s, the brand has been a sponsor of FIFA World Cup and a leader in automotive research and development.
Today, Hyundai models are known for safety and affordability, with several award-winning features and models. Compact and hatchback models include the Accent, Elantra, and Veloster. Sedans include the Sonata and Azera, while SUVs and crossovers include the Tucson and Santa Fe. Looking for performance? Check out the Genesis and Equus. Hyundai is also known for its innovative engineering and designs, including the Sonata Hybrid, Tucson Fuel Cell Vehicle, and the 2017 Elantra Concept.
Discover more about the history of Hyundai by visiting their website or by stopping by Gossett Hyundai South. Our dealership’s friendly staff will take you through the entire Hyundai line, from the compact and sporty Veloster to the elegant Genesis and the spacious Santa Fe SUV. Stop by our store in southern Memphis to learn more, or give us a call at (901) 405-4921 to set up an appointment with a sales representative. Gossett Hyundai South is proud to serve Olive Branch, Collierville, Germantown and our hometown of Memphis, TN!